Tracciabilità dei prodotti agroalimentari e corporate social responsibility

The dynamism and complexity of today's business environment systems rise the levels of competitiveness and emphasize the need for new tools and/or specific features that will enable the achievement of the competitive advantage. These competitors include the tracking and tracing of food farming, elements that not only enrich the product characteristics of agro-food products becoming important marketing tools, but are also important factors in the implementation and enhancement of corporate social responsibility, in relation to the Actors and processes that make up the supply chain: animal welfare, biotechnology, health and safety, environment, community, fair trade, procurement, labor and human rights. In all these cases tra tracking and tracing of products play an important role since, ensuring Greater transparency in all business process, involve a more general compliance and, thereby, help to optimize corporate social responsibility