The Area Trademark for the Launch of Sustainable Processes of Smart Planning in Rural Areas

Since the task of urban planning and of the territorial government is also to promote development while maintaining recognition of the identity and the uniqueness of a particular area, this research project seeks to define and implement an Area Trademark (AT) to support the resources and potentialities of a given territorial context. This is achieved by implementing and providing a network of homogeneous, coordinated and complementary services that enable them to promote their identity and specific vocations. In line with the Europe 2020 Strategy and the regional and national programming documents, including the National Strategy of Internal Areas (NSIA), representing the subject of particular interest, our research aims, specifically, to create an Area Trademark in territorial contexts with a rural vocation. In particular, starting precisely from the rural vocation of the area and, therefore, from the rediscovery of agri-food production, from the reinterpretation in an environmentally sustainable key of both the environmental and cultural excellences present, this project seeks to increase the quality of services until they become an integral part of the landscape quality, focusing on the creation of an effective and efficient network of existing accommodation facilities.