Eye-tracking And web Usability

In the field of Information and Communication Technology, with particular reference to the web, usability is one of the determining elements because it depends on the effective use and efficacious fruition of a website by users. It is an important aspect of the design phase, to be considered in order to create websites that are easy to use, friendly and attractive. It can be understood as an element of indispensable valuation of the functionality of the site itself. Through the combined application of various analysis techniques, such as the cooperative methodology with questionnaire administration and a survey through the eye-tracking devices, the usability of the Caliò Informatica company website was analyzed. The collected data examined qualitatively (analysis of the obtained heatmaps) and quantitatively (statistical analysis with SPSS software).