Supply chain design: a case study on the addition of new potential customers

The work presents the results of a research work developed in cooperation with a third part logistics company operating in Calabria (South Italy) in the field of the beverage distribution. The paper focuses on a supply chain design problem; the main objective is to select new supply chain customers trying to minimize the impact on the service level provided to the actual customers. In particular the authors take into consideration three different routes within the actual distribution scenario (a route has to be regarded as a multi-drop mission performed by a single vector and serving multiple customers), testing for each route the potential addition of a certain number of new customers and observing the effects on the service level.