Nowadays the Web is one of the most effective means of communication and electronic marketing is rapidly transforming the way organizations communicate and operate in many areas. The Internet, in fact, is no longer just an information tool; it has become a new dimension, allowing firms to learn more about their customers, communicate more effectively, promote and market products, services, companies, and brands. The evolution of the Internet, from Web 1.0 to Web 3.0, has resulted in a radical change in marketing strategies and tools in many businesses.
Marketing Strategies in the age of Web 3.0
FERRARI, Sonia
2015-01-01
Abstract
Nowadays the Web is one of the most effective means of communication and electronic marketing is rapidly transforming the way organizations communicate and operate in many areas. The Internet, in fact, is no longer just an information tool; it has become a new dimension, allowing firms to learn more about their customers, communicate more effectively, promote and market products, services, companies, and brands. The evolution of the Internet, from Web 1.0 to Web 3.0, has resulted in a radical change in marketing strategies and tools in many businesses.File in questo prodotto:
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