On Multicriteria Business Performance Measurement

In this paper we argue that business performance and therefore strategic alternatives should be evaluated taking into account a set of different criteria. This argument holds not only if we consider the many stakeholders (shareholders, customers, workers, etc.) as, for example, in a balanced scorecard, but even if we exclusively refer to the shareholder point of view. As a multicriteria valuation is generally incompatible with a maximizing approach, we propose a multicriteria decision making approach that offers satisfacing solutions. We will show that satisfacing solutions to a multicriteria valuation problem may be rigorously obtained through an outranking methodology.