This article aims at developing and validating an efficient measurement scale to measure green consumption motivation (GCM) as a three-dimensional construct, which comprises altruistic universalistic, ego-centric teleological, and ego-centric deontological motivations. Indicators were generated on the basis of a thorough literature review and qualitative research. The first study assessed the content validity of the scale. Three further studies (surveys involving Italian and Belgian adult consumers) assessed GCM scale reliability, convergent and discriminant validity, and established its applicability in a causal model. Results showed that the resulting 10-item scale is reliable, valid and generally behaves as one would expect in a theory-based causal model. Implications for eco-friendly consumption knowledge and guidelines for further research are proposed.
Measuring eco-friendly consumption motivation: development and validation of an efficient measurement scale
MICELI, Gaetano;
2012-01-01
Abstract
This article aims at developing and validating an efficient measurement scale to measure green consumption motivation (GCM) as a three-dimensional construct, which comprises altruistic universalistic, ego-centric teleological, and ego-centric deontological motivations. Indicators were generated on the basis of a thorough literature review and qualitative research. The first study assessed the content validity of the scale. Three further studies (surveys involving Italian and Belgian adult consumers) assessed GCM scale reliability, convergent and discriminant validity, and established its applicability in a causal model. Results showed that the resulting 10-item scale is reliable, valid and generally behaves as one would expect in a theory-based causal model. Implications for eco-friendly consumption knowledge and guidelines for further research are proposed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
