It is well recognized that organizations attain “status” or prestige by affiliating with notable partners or institutions, and that there are clear benefits to high status positions. However, are there organizational limits to status exploitation? Whether status leads to firm expansion hinges upon if the benefits derived from status offset the costs. In this paper we estimate a model that distinguishes between benefits and costs associated with new product introductions. To address this issue we examine new product introductions in the Italian Wine industry between 2003-2009. Our results suggest that status may affect whether firms select to introduce new products.

Status exploitation: opportunity costs and dilution concerns in the Italian wine industry

LANZA, Andrea;G. Simone;
2011-01-01

Abstract

It is well recognized that organizations attain “status” or prestige by affiliating with notable partners or institutions, and that there are clear benefits to high status positions. However, are there organizational limits to status exploitation? Whether status leads to firm expansion hinges upon if the benefits derived from status offset the costs. In this paper we estimate a model that distinguishes between benefits and costs associated with new product introductions. To address this issue we examine new product introductions in the Italian Wine industry between 2003-2009. Our results suggest that status may affect whether firms select to introduce new products.
2011
STATUS; EXPLOITATION; DILUTION; ITALIAN WINE INDUSTRY
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11770/189161
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact