Through three experimental studies this research proposes and demonstrates a complementary response to disgust arising after the disgust-eliciting stimulus is eliminated from the consumer environment. Conversely to the classical avoidant reaction, the complementary response to disgust results in higher desire for openness.

A two-edged sword: Immediate and complementary responses to disgust

DONATO, CARMELA;MICELI, Gaetano
2017-01-01

Abstract

Through three experimental studies this research proposes and demonstrates a complementary response to disgust arising after the disgust-eliciting stimulus is eliminated from the consumer environment. Conversely to the classical avoidant reaction, the complementary response to disgust results in higher desire for openness.
2017
978-88-907662-9-9
Disgust, closure, impatience
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11770/263725
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