Big Data rise made traditional data management techniques inadequate in many real life scenarios. In particular, the availability of huge amounts of data pertaining to user suggestions and searches calls for advanced analysis strategies in order to profitably leverage these data. Furthermore, heterogeneity and high speed of this data require suitable data storage and management tools to be designed from scratch. In this paper, we describe our proposal for analysing the way user searches and suggestions influence their social environment in order to quickly identify users able to spread their influence across the network. It is worth noting that, gathering information about user preferences is crucial in several scenarios like viral marketing, tourism promotion and food education.
Evaluating the influence of user searches on neighbors
Cassavia, Nunziato;Masciari, Elio;Pulice, Chiara;Sacca, Domenico;Trubitsyna, Irina
2018-01-01
Abstract
Big Data rise made traditional data management techniques inadequate in many real life scenarios. In particular, the availability of huge amounts of data pertaining to user suggestions and searches calls for advanced analysis strategies in order to profitably leverage these data. Furthermore, heterogeneity and high speed of this data require suitable data storage and management tools to be designed from scratch. In this paper, we describe our proposal for analysing the way user searches and suggestions influence their social environment in order to quickly identify users able to spread their influence across the network. It is worth noting that, gathering information about user preferences is crucial in several scenarios like viral marketing, tourism promotion and food education.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
