Multi-capitals sustainability for firms competitiveness

Many executives wrongly believe that synchronizing organizational, environmental and societal needs in an integrated way is a noble initiative worthy of admiration but basically a waste of resources. Most of them prefer making data-driven business decisions and the holistic nature of sustainability does not encourage them to invest significantly in this direction. Therefore this article provides details on the definition of a Multicapital Sustainable Framework (MSF) as a fullyevolved, all-inclusive, both theoretical and applicable framework to support an organization-specific, multicapital-oriented, multi-method and quantitative enterprise's performance assessment.