We present a novel personalization engine that provides individualized access to Web contents/services by means of data mining techniques. It associates adaptive content delivery and navigation support with form filling, a functionality that catches the typical interaction of a user with a Web service, in order to automatically fill in its form fields at successive accesses from that visitor. Our proposal was developed within the framework of the ITB@NK system to the purpose of effectively improving users' Web experience in the context of Internet Banking. This study focuses on its software architecture and formally investigates the underlying personalization process. © Springer-Verlag Berlin Heidelberg 2004.
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|Titolo:||Putting enhanced hypermedia personalization into practice via Web mining|
|Data di pubblicazione:||2004|
|Appare nelle tipologie:||4.1 Contributo in Atti di convegno|