Social media and networks are used by millions of people to share with their friends across the world: tastes, opinions, ideas, etc. The volume and the speed at which these data are produced make it a challenging task to discover meaningful patterns in the data. Nevertheless, very interesting business goals could be achieved collecting these data and performing analytics on social media data streams, such as: addressing marketing strategies, targeting advertisements, and so forth. We emphasize that there is a need to investigate and define suitable knowledge mining approaches to go beyond explicitly available metadata by analyzing unstructured data to provide intelligent analytics services. Specifically, in this paper we provide first results on applying OLAP analysis to multidimensional Tweet streams.

Towards OLAP analysis of multidimensional tweet streams

Cuzzocrea Alfredo;
2015

Abstract

Social media and networks are used by millions of people to share with their friends across the world: tastes, opinions, ideas, etc. The volume and the speed at which these data are produced make it a challenging task to discover meaningful patterns in the data. Nevertheless, very interesting business goals could be achieved collecting these data and performing analytics on social media data streams, such as: addressing marketing strategies, targeting advertisements, and so forth. We emphasize that there is a need to investigate and define suitable knowledge mining approaches to go beyond explicitly available metadata by analyzing unstructured data to provide intelligent analytics services. Specifically, in this paper we provide first results on applying OLAP analysis to multidimensional Tweet streams.
9781450337854
Advanced analytics
Knowledge discovery
OLAP analysis
Social media analytics
Computer Science (all)
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.11770/312908
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