First report on roots tourism in Italy. From migratory flows to tourism flows: strategies of destination marketing for a ‘recall’ to the homeland of the Italian community around the world

This book is also available in English as well as in Spanish. It encompasses a series of themes regarding roots tourism and is a piece of work carried out by various scholars, throughout the last several years. In the first nucleus, it is composed of studies conducted through the University of Calabria by Sonia Ferrari and Tiziana Nicotera. At a later time, they were joined by other numerous researchers in this ambitious project. The objective is to fill the gap regarding knowledge of the phenomenon of marketing policies for roots tourism development. A mixed approach was adopted in the research. Qualitative and quantitative studies were conducted, with a focus on Argentina, as well as specific cases and analyses that were elaborated for the web. The objective is to provide a complete view and guidelines to individuals responsible for tourism planning in territories as well as to businesses and operators. This volume is directed toward Italian associations around the world and to emigrants and their descendants; it may be on an emotional journey to discover their roots.