This volume develops and extends pioneering research on the intersections between multimodality and specialized discourse. Seven newly commissioned studies offer innovative perspectives on research methodologies for increased multimodal understanding and/or applications for knowledge dissemination in a variety of ESP contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation that focuses on the synergy between verbal and no-verbal modes of communication in the digital age. The introduction outlines multimodality as a field of research that has evolved in synchrony with increased visual stimuli across a gamut of multimedia texts. The individual contributions are summarized; each chapter explores an original area of application and/or discourse genre: academic, economic, scientific, marketing, legal, medical, and political. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus based and corpus aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, i.e. speech, intonation, direction of gaze, facial expressions, hand/arm gesturing, and spatial positioning of interlocutors are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.

Analyzing Multimodality in Specialized Discourse Settings: Innovative Research Methods and Applications

Crawford Camiciottoli, B.;
2022-01-01

Abstract

This volume develops and extends pioneering research on the intersections between multimodality and specialized discourse. Seven newly commissioned studies offer innovative perspectives on research methodologies for increased multimodal understanding and/or applications for knowledge dissemination in a variety of ESP contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation that focuses on the synergy between verbal and no-verbal modes of communication in the digital age. The introduction outlines multimodality as a field of research that has evolved in synchrony with increased visual stimuli across a gamut of multimedia texts. The individual contributions are summarized; each chapter explores an original area of application and/or discourse genre: academic, economic, scientific, marketing, legal, medical, and political. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus based and corpus aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, i.e. speech, intonation, direction of gaze, facial expressions, hand/arm gesturing, and spatial positioning of interlocutors are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.
2022
9781648891038
multimodality
ESP
corpus linguistics
multiliteracies
multimodal discourse analysis
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11770/344265
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