Information as a strategy for the growth and development of the tourism sector

The importance of information as a tool for the growth and development of the tourism sector is now decisive for being able to compare with an international tourism market that can represent the real driving force for development of a territory, being able to imagine a market founded on the long term and no longer characterized. (as it has been in the last thirty years) on an almost casual participation made up of small temporal flashes, due more to temporal conjectures than to adequate planning. In this research work we have highlighted the information tools that constitute strategic resources for attracting and managing new flows. Communication can play a fundamental role for the tourism market. Suffice it to say that the media account for over 70% of the attractiveness of tourist resorts. It is therefore necessary to concretely observe how a territory is perceived in the context of international tourism, and it is of fundamental importance to know the recipient of the message to be conveyed, to interpret their wishes and expectations, and to sew on them a targeted communication. In this way, appropriate tourist information can become the basis and not just the complement of a stay