There are about 80 million Italian compatriots and Italian-descendants residing abroad. The main markets are made up of Brazil, Argentina and USA in which 75% of them live (Maeci, 2022). Italians abroad generate actually an important share of tourist flows which, unlike mass seasonal tourism or post-covid proximity tourism, is distributed homogeneously throughout the Italian territory and throughout the year. Within this framework, the initiative of the Italian Ministries of Culture (Mic) and of Foreign Affairs and International Cooperation (Maeci) is placed, which declared 2023 as year of "Return Tourism". The project falls within the investment for the "Attractiveness of Villages" under the Recovery and Resilience National Plan and proposes various tourist offers aimed at Italian-descendants in the world. In this perspective, the paper analyzes the strategies and actions launched in this direction, examining the case of the “Borghi Autentici d’Italia” network.
Turismo di ritorno e strategie per la ripresa del turismo nell'esperienza della rete dei Borghi Autentici d'Italia
Tocci Giovanni
2023-01-01
Abstract
There are about 80 million Italian compatriots and Italian-descendants residing abroad. The main markets are made up of Brazil, Argentina and USA in which 75% of them live (Maeci, 2022). Italians abroad generate actually an important share of tourist flows which, unlike mass seasonal tourism or post-covid proximity tourism, is distributed homogeneously throughout the Italian territory and throughout the year. Within this framework, the initiative of the Italian Ministries of Culture (Mic) and of Foreign Affairs and International Cooperation (Maeci) is placed, which declared 2023 as year of "Return Tourism". The project falls within the investment for the "Attractiveness of Villages" under the Recovery and Resilience National Plan and proposes various tourist offers aimed at Italian-descendants in the world. In this perspective, the paper analyzes the strategies and actions launched in this direction, examining the case of the “Borghi Autentici d’Italia” network.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
