The importance of voluntary environmental disclosure for companies is growing more and more. However, the rise of environmental disclosure has also been accompanied by social questions about its veracity. The paper’s object of study is the phenomenon of so-called “greenwashing”. It begins with what this phenomenon originated from, what it is, how to recognize it, and the main possible drivers for companies that engage in it. Subsequently, the case study on the first sentence issued in Italy by the Court of Gorizia in November 2021 is reported. The paper aims to offer a theoretical contribution to the existing literature to emphasize this phenomenon more.
Greenwashing: The Dark Side of the Green Communication
Laura Ferraro
;Nazzareno Junior Zaccaria;Nicola Mastrota
2023-01-01
Abstract
The importance of voluntary environmental disclosure for companies is growing more and more. However, the rise of environmental disclosure has also been accompanied by social questions about its veracity. The paper’s object of study is the phenomenon of so-called “greenwashing”. It begins with what this phenomenon originated from, what it is, how to recognize it, and the main possible drivers for companies that engage in it. Subsequently, the case study on the first sentence issued in Italy by the Court of Gorizia in November 2021 is reported. The paper aims to offer a theoretical contribution to the existing literature to emphasize this phenomenon more.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
