This essay intends to investigate the linguistic and discursive dynamics engendered by some Canadian blogs that focus on Italy as a tourist destination. In particular, the aim is to explore the multimodal construction of Italy, i.e. how the verbal and the visual modes are integrated in order to accomplish a persuasive function and represent an effective destination-image within tourism discourse.

Framing Italian Cultural Heritage: A Multimodal Investigation of Canadian Tourist Blogs

Quadraro
2024-01-01

Abstract

This essay intends to investigate the linguistic and discursive dynamics engendered by some Canadian blogs that focus on Italy as a tourist destination. In particular, the aim is to explore the multimodal construction of Italy, i.e. how the verbal and the visual modes are integrated in order to accomplish a persuasive function and represent an effective destination-image within tourism discourse.
2024
9788864582696
Cultural heritage, Multimodality, Blogs
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11770/379364
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