Unsolicited emails and online scams can erode both consumer confidence and consumer safety when interacting and transacting over the Internet. This paper uses content analysis to identify the most frequent psychological tricks used in scamming and the most frequent flags which alert consumers to the illegitimate and unsolicited nature of the contact. Findings are then explored in light of individual thinking styles to reveal how some consumers may be more vulnerable to online scams as a result of their own personal preference for thinking in a particular way. The rationale is to establish a foundation for the use of content analysis of unsolicited emails to offer insight into the possible relationship between a consumer's style of thinking and online victimization.

Investigating the relationship between consumers' style of thinking and online victimisation in scamming

AMMIRATO, Salvatore;VOLPENTESTA, Antonio Palmiro
2010

Abstract

Unsolicited emails and online scams can erode both consumer confidence and consumer safety when interacting and transacting over the Internet. This paper uses content analysis to identify the most frequent psychological tricks used in scamming and the most frequent flags which alert consumers to the illegitimate and unsolicited nature of the contact. Findings are then explored in light of individual thinking styles to reveal how some consumers may be more vulnerable to online scams as a result of their own personal preference for thinking in a particular way. The rationale is to establish a foundation for the use of content analysis of unsolicited emails to offer insight into the possible relationship between a consumer's style of thinking and online victimization.
Consumer; Online victimization; Scam
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.11770/134368
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 10
  • ???jsp.display-item.citation.isi??? ND
social impact