L’utilizzo di un approccio edonico per una possibile spiegazione della crisi del gruppo Fiat

The articles aims to analyse the price strategies followed by the main manufacturing car industries trying to explain the motivations of the latest years Fiat group's crisis. The surveys does use the hedonic regression methodology. The results of the statisticalestimate lead the author to conclude that the direct Fiat competitors during the least years had charged, under same quality, price lower than Fiat. In other words, Fiat seems to less efficient than its direct competitors in cost controlling, even though it produces same quality cars. One of the results' survey is tha Fiat, maybe because it has given too much importance to its position of dominant firm, did not contrast, in an effective way, the new Asiatic competitors entering the market. This is especially true for Korean firms.