The aim of this paper is to analyze how the Information and Communication Technology (ICT) and, in particular, the pervasive environments, can be more efficient tools for promoting tourism destinations. The study comes at a time when several researches are being focused on its potentialities on the tourism sector, as an important enabler of innovation and new marketing strategies, which could have implication on the developing of local economies. In particular, these tools can be used for promoting destination with a strong archaeological value.
Pervasive environments for promotion of tourist destinations
SERVIDIO, Rocco Carmine
2009-01-01
Abstract
The aim of this paper is to analyze how the Information and Communication Technology (ICT) and, in particular, the pervasive environments, can be more efficient tools for promoting tourism destinations. The study comes at a time when several researches are being focused on its potentialities on the tourism sector, as an important enabler of innovation and new marketing strategies, which could have implication on the developing of local economies. In particular, these tools can be used for promoting destination with a strong archaeological value.File in questo prodotto:
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