With the growing complexity of scenarios relating to online social networks (OSNs), there is an emergence of effective models and methods for understanding the characteristics and dynamics of multiple interconnected types of user relations. Profiles on different OSNs belonging to the same user can be linked using the multilayer structure, opening to unprecedented opportunities for user behavior analysis in a complex system. In this paper, we leverage the importance of studying the dichotomy between information-producers (contributors) and information-consumers (lurkers), and their interplay over a multilayer network, in order to effectively analyze such different roles a user may take on different OSNs. In this respect, we address the novel problem of identification and characterization of opposite behaviors that users may alternately exhibit over multiple layers of a complex network. We propose the first ranking method for alternate lurker-contributor behaviors on a multilayer OSN, dubbed mlALCR. Performance of mlALCR has been assessed quantitatively as well as qualitatively, and comparatively against methods designed for ranking either contributors or lurkers, on four real-world multilayer networks. Empirical evidence shows the significance and uniqueness of mlALCR in being able to mine alternate lurker-contributor behaviors over different layer networks.

Identifying Users with Alternate Behaviors of Lurking and Active Participation in Multilayer Social Networks

Perna, Diego;Interdonato, Roberto;Tagarelli, Andrea
2018

Abstract

With the growing complexity of scenarios relating to online social networks (OSNs), there is an emergence of effective models and methods for understanding the characteristics and dynamics of multiple interconnected types of user relations. Profiles on different OSNs belonging to the same user can be linked using the multilayer structure, opening to unprecedented opportunities for user behavior analysis in a complex system. In this paper, we leverage the importance of studying the dichotomy between information-producers (contributors) and information-consumers (lurkers), and their interplay over a multilayer network, in order to effectively analyze such different roles a user may take on different OSNs. In this respect, we address the novel problem of identification and characterization of opposite behaviors that users may alternately exhibit over multiple layers of a complex network. We propose the first ranking method for alternate lurker-contributor behaviors on a multilayer OSN, dubbed mlALCR. Performance of mlALCR has been assessed quantitatively as well as qualitatively, and comparatively against methods designed for ranking either contributors or lurkers, on four real-world multilayer networks. Empirical evidence shows the significance and uniqueness of mlALCR in being able to mine alternate lurker-contributor behaviors over different layer networks.
Complex systems; eigenvector centrality; multilayer networks; user behavior analysis; Modeling and Simulation; Social Sciences (miscellaneous); Human-Computer Interaction
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.11770/290089
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