Consistent with predictions based on the fit between the construal of language and of topics, a text analysis of TED Talks shows that communication in the creative arts domain is more effective if based on abstract language. Differently, communication of science is more effective when it uses concrete language.
Art and Science talk different. The effect of language concreteness-abstractness on TED Talks liking
Miceli G.;Cardamone E.;Raimondo M. A.
2023-01-01
Abstract
Consistent with predictions based on the fit between the construal of language and of topics, a text analysis of TED Talks shows that communication in the creative arts domain is more effective if based on abstract language. Differently, communication of science is more effective when it uses concrete language.File in questo prodotto:
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