Tourism Enterprise and cultural Heritage Protection, as a legal instruments for valorisation of the Territory and of the Person

The well-known Latin brocardo, according to which: “Leges bonae ex malis moribus pro creantur” (from the existence of bad morals in society, arises the need for good laws)1, turns out to be, more than ever, current in relation to the subject matter of this investigation. And this, because the theme of common goods and, consequently, that of the conservation, the protection and the fruition of our immense environmental and cultural heritage (material or immaterial) does not seem to have yet found (although it is, now, debated for years) strategies capable of combining some (only apparent) oxymorons, as such as: “protection and enjoyment”, “awareness and promotion”, “social welfare and economic development”, “tourism and landscape”, “tourism and cultural heritage”, in a perspective of social, cultural and economic growth and long-term well- -being, in the function of a more equitable, healthy and harmonious society for all. From this the purpose of this survey, which is to verify whether, and to what extent, our current regulatory system, provided for the protection of cultural heritage, is suitable to represent a valid and useful legal instrument for the enhancement of the territory and the person.