Digital Technologies and Sustainability in SMEs: A Virtuous Circle for Innovation and Growth

This paper explores the relationship between digital transformation and sustainability, a topic that remains relatively underexplored compared to the individual study of each factor. In particular, the aim is to understand how integrating digital technologies with sustainability can generate tangible benefits for businesses, particularly SMEs. The method employed is qualitative, focusing on a case study of an Italian SME in the technology sector. Data was gathered through semi-structured questionnaires. To ensure the accuracy and validity of the data, secondary sources like company websites and both financial and non-financial reports were reviewed. The findings highlight a beneficial cycle linking technology and sustainability: digital advancements promote the uptake of sustainable methods, whereas sustainability encourages businesses to adopt more sophisticated technologies to enhance efficiency and competitive edge. As far as the authors are aware, this study is among the rare contributions that simultaneously examines digital transformation and sustainability within SMEs, offering a replicable model for other businesses.