this study aims to investigate on the behaviour of consumers in the use of e-shopping. theincreased use of e-shopping has causedrelevant changes also in travel behaviour.therefore, it is fundamental understandingconsumers’ propensity to use online shoppingas an alternative of the in-store shoppingmode. In this paper, binomial logit models areproposed for simulating consumers’ choicesbetween online and in-store shopping. Wefound that this kind of choice is affected byindividual characteristics such as age, income,education, experience in technology, togetherwith characteristics of the products and theInternet connection.
The influence of ICT on travel behavior
EBOLI, Laura;MAZZULLA, GABRIELLA
2013-01-01
Abstract
this study aims to investigate on the behaviour of consumers in the use of e-shopping. theincreased use of e-shopping has causedrelevant changes also in travel behaviour.therefore, it is fundamental understandingconsumers’ propensity to use online shoppingas an alternative of the in-store shoppingmode. In this paper, binomial logit models areproposed for simulating consumers’ choicesbetween online and in-store shopping. Wefound that this kind of choice is affected byindividual characteristics such as age, income,education, experience in technology, togetherwith characteristics of the products and theInternet connection.File in questo prodotto:
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