Sfoglia per Autore
Breaking Through Complexity: How the Interplay Between Visual and Conceptual Complexity Affects Logo Evaluation across Repeated Exposures
2010-01-01 Scopelliti, I; Miceli, Gaetano; Raimondo, MARIA ANTONIETTA
Breaking through complexity: gli effetti di complessità visiva e concettuale sulla valutazione dei loghi
2011-01-01 Scopelliti, I.; Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Donato, C.
Mass- or self-branding? The relation between customization and brand
2011-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Consumer symbols vs. firm symbols in self-identity communication: the interaction between customization and brand
2012-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Self o mass branding? La relazione tra personalizzazione e marca
2012-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Personalizzazione, marca e identità del consumatore
2012-01-01 Raimondo, MARIA ANTONIETTA
Self o mass branding? La relazione tra personalizzazione e marca
2013-01-01 Raimondo, Maria Antonietta; Miceli, Gaetano; Farace, S.
Customization and Brand in Customer Identity Communication
2013-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand
2013-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation Across Exposures
2014-01-01 Miceli, Gaetano; Scopelliti, I.; Raimondo, MARIA ANTONIETTA; Donato, C.
The effect of Natural Color Package on Perceptions of Product Dangerousness for Consumers' Health
2016-01-01 Marozzo, V.; Raimondo, MARIA ANTONIETTA; Scopelliti, I.; Miceli, Gaetano
Insight or effort? Communicating the creative process in arts and sciences
2017-01-01 Miceli, Gaetano; Scopelliti, I.; Raimondo, MARIA ANTONIETTA
La rilevanza dell'informazione tattile negli acquisti online
2017-01-01 Donato, C.; Raimondo, M. A.
Communicating the Creative Process: Preferences for Insight and Effort Differ across Domains and Audiences
2017-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Scopelliti, Irene
The Effect of Au Naturel Color on Consumers’ Willingness To Pay. The Moderating Role of Product Category and Cognitive Load.
2017-01-01 Marozzo, Veronica; Raimondo, MARIA ANTONIETTA; Miceli, Gaetano
Can Packaging Color Influence Consumers’ Willingness to Pay? Evidences of the Au Naturel-Colored Packaging Effect
2017-01-01 Marozzo, Veronica; Raimondo, Maria Antonietta; Miceli, Gaetano
Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude
2018-01-01 Donato, C.; Raimondo, M. A.
Preferences for Insight and Effort Differ across Domains and Audiences
2018-01-01 Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria Antonietta
User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
2018-01-01 Raimondo, Maria Antonietta; Farace, Stefania; Miceli, Gaetano
The Relevance of Tactile Information in Online Environments: The Effects of Information Sources on Consumers’ Attitude
2018-01-01 Donato, Carmela; Raimondo, Maria Antonietta
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