Sfoglia per Autore
Preferences for Insight and Effort Differ across Domains and Audiences
2018-01-01 Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria Antonietta
Stay in the Virtue, Go in the Vice: Social groups moderate the effect of human density on willingness to stay and vice-virtue choices
2018-01-01 Cardamone, Ernesto; Miceli, G.; Raimondo, M. A.
The Relevance of Tactile Information in Online Environments: The Effects of Information Sources on Consumers’ Attitude
2018-01-01 Donato, Carmela; Raimondo, Maria Antonietta
Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude
2018-01-01 Donato, C.; Raimondo, M. A.
Repurchasing, but only with those like me: Similarity with others moderates the effect of human density on repurchase behavior
2019-01-01 Cardamone, Ernesto; Miceli, Gaetano; Raimondo, Maria Antonietta
Subtle o loud? Gli effetti dei gruppi sociali sulle preferenze dei segni di marca
2019-01-01 Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, Gaetano
The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness
2019-01-01 Raimondo, Maria Antonietta; Vernuccio, Maria; Miceli, Gaetano
All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices
2019-01-01 Cardamone, Ernesto; Miceli, Gaetano; Raimondo, Maria Antonietta
Tipi di narrative sulla creatività ed engagement: evidenze da una text analysis dei TED talks
2019-01-01 Miceli, Gaetano; Raimondo, Maria Antonietta; Cardamone, Ernesto; Marozzo, Veronica
Tactile Sensations in E-Retailing: The Role of Web Communities
2020-01-01 Donato, C.; Raimondo, M. A.
L’influenza dei gruppi sociali nelle scelte dei segni di marca: evidenze empiriche da studi sperimentali
2020-01-01 Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, Gaetano
Creativity in the marketing and consumer behavior literature: a structured review and a research agenda
2020-01-01 Miceli, Gaetano; Raimondo, Maria Antonietta
Il valore dei segni di marca. Identità, segnalazione e prominenza
2020-01-01 Raimondo, Maria Antonietta
Effects of au naturel packaging colors on willingness to pay for healthy food
2020-01-01 Marozzo, Veronica; Raimondo, Maria Antonietta; Miceli, Gaetano; Scopelliti, Irene
Insight versus effort. Communicating the creative process leading to new products
2020-01-01 Miceli, G.; Scopelliti, I.; Raimondo, M. A.
The effects of online tactile information source for low-touch products on consumer responses
2021-01-01 Donato, Carmela; Raimondo, Maria Antonietta
Innovazioni vincenti: Il ruolo del tipo di contest e dei vincoli temporali sulla creatività
2021-01-01 Cardamone, Ernesto; Marozzo, Veronica; Miceli, Gaetano; Raimondo, Maria Antonietta
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences
2022-01-01 Raimondo, M. A.; Cardamone, E.; Miceli, G.; Bagozzi, R. P.
Not that ad again! When exposure to post-purchase ads produces regret
2022-01-01 Miceli, Gaetano; Raimondo, Maria Antonietta; Cardamone, Ernesto
Co-creating Through Win and Quick: the Role of Type of Contest and Constraints on Creativity
2022-01-01 Cardamone, Ernesto; Marozzo, Veronica; Miceli, Gaetano; Raimondo, Maria Antonietta
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