Sfoglia per Autore
Customer Intimization: segni e simboli individuali nella personalizzazione dell’offerta
2009-01-01 Raimondo, MARIA ANTONIETTA; Miceli, Gaetano; Farace, Stefania
The effects of visual and conceptual complexity on logo evaluation across repeated exposures
2009-01-01 Miceli, Gaetano; Scopelliti, I; Raimondo, MARIA ANTONIETTA
Breaking Through Complexity: How the Interplay Between Visual and Conceptual Complexity Affects Logo Evaluation across Repeated Exposures
2010-01-01 Scopelliti, I; Miceli, Gaetano; Raimondo, MARIA ANTONIETTA
Looking more or less alike: Determinants of Perceived similarity between copycat and leading brands
2010-01-01 Miceli, Gaetano; Pieters, Rik
Breaking through complexity: gli effetti di complessità visiva e concettuale sulla valutazione dei loghi
2011-01-01 Scopelliti, I.; Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Donato, C.
Mass- or self-branding? The relation between customization and brand
2011-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Consumer symbols vs. firm symbols in self-identity communication: the interaction between customization and brand
2012-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Measuring eco-friendly consumption motivation: development and validation of an efficient measurement scale
2012-01-01 Barbarossa, C.; Miceli, Gaetano; Patrick De, Pelsmacker
Self o mass branding? La relazione tra personalizzazione e marca
2012-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Self o mass branding? La relazione tra personalizzazione e marca
2013-01-01 Raimondo, Maria Antonietta; Miceli, Gaetano; Farace, S.
Customization and Brand in Customer Identity Communication
2013-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Mediazione e moderazione nella prospettiva dei modelli di equazioni strutturali
2013-01-01 Miceli, Gaetano
Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand
2013-01-01 Miceli, Gaetano; Raimondo, MARIA ANTONIETTA; Farace, S.
Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation Across Exposures
2014-01-01 Miceli, Gaetano; Scopelliti, I.; Raimondo, MARIA ANTONIETTA; Donato, C.
Structural Equations Modelling: Theory and Applications in Strategic Management
2016-01-01 Miceli, Gaetano; Barbaranelli, Claudio
The effect of Natural Color Package on Perceptions of Product Dangerousness for Consumers' Health
2016-01-01 Marozzo, V.; Raimondo, MARIA ANTONIETTA; Scopelliti, I.; Miceli, Gaetano
Insight or effort? Communicating the creative process in arts and sciences
2017-01-01 Miceli, Gaetano; Scopelliti, I.; Raimondo, MARIA ANTONIETTA
Can Packaging Color Influence Consumers’ Willingness to Pay? Evidences of the Au Naturel-Colored Packaging Effect
2017-01-01 Marozzo, Veronica; Raimondo, Maria Antonietta; Miceli, Gaetano
The Effect of Au Naturel Color on Consumers’ Willingness To Pay. The Moderating Role of Product Category and Cognitive Load.
2017-01-01 Marozzo, Veronica; Raimondo, MARIA ANTONIETTA; Miceli, Gaetano
A two-edged sword: Immediate and complementary responses to disgust
2017-01-01 Donato, Carmela; Miceli, Gaetano
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